10 Must Read B2B Content Marketing Blogs

Heather Turley - March 17, 2016

Screen Shot 2016-03-15 at 10.33.15 AM

#1 Marketo

Why we heart it: Marketo knows content marketing. Need proof? Look no further than their blog. When you’re on the hunt for tips on how to create a strong content marketing strategy, and stay up to speed on the latest marketing trends, you should definitely check out Marketo’s blog.

#2 Modern Marketing Blog

Why we heart it: Eloqua’s blog covers specific how-to topics on everything from email to social media marketing, trends in technology as well as controversial goings-on in the industry. The blog is a dynamic tool for knowledge about how to engage your audience and how to transform your content marketing strategy.

#3 The Point

Why we heart it: Howard J. Sewell, President of Speark Marketing Group, is a seasoned lead gen pro with 25+ years of industry experience. He is an outstanding writer who can boil down complex marketing issues and turn them into nuggets of easy-to-understand, actionable ideas. He shares expert advice and also delves into buyer behavior psychology several times a month. Take advantage of Sewell’s wealth of knowledge, best practices and principles in B2B demand generation.

#4 HubSpot

Why we heart it: HubSpot’s reputation is sterling in the competitive world of content marketing. They set the standard in content marketing literature with their expansive blog which features a ton of content—they post daily! Some of the topics regularly covered? Best practices on inbound marketing, sales, social and plenty of expert opinion articles.

#5 Convince & Convert

Why we heart it: Led by the master of marketing Jay Baer, the Convince & Convert team provides your modern guide to content marketing. The blog was named the #1 Content Marketing Blog in the World by the Content Marketing Institute and has since become a favorite source in the industry. They aim to educate and empower content marketers with improving lead quality and customer engagement. Check it out, and learn about how to gain brand advocates and create personal connections.

#6 The Content Strategist

Why we heart it: Contently provides insights on a diverse range of topics, but focuses on the transition across social platforms and media. The fully fleshed-out posts focus on leading-edge marketing tactics. You can expect to receive solid, truly helpful everyday information for the advanced content marketer.

#7 Content Marketing Institute

Why we heart it: Joe Pulizzi, founder of CMI, is one of the very first leaders behind the content marketing movement. His amazing team of experts provide captivating daily content to help you improve your strategies, keep up with the digital era, and develop quality content. This is definitely a top blog to follow.

#8 KISSmetrics

Why we heart it: Ever loved a blog so much you wanted to give it a big smooch? Well, that’s how readers feel about their beloved KISSmetrics. They’re great for those marketers looking to improve their knowledge on conversion optimization. KISSmetrics offers a clear and detailed examination on valuable topics that are creatively positioned and unique. This is definitely a go-to place for fresh content!

#9 QuickSprout

Why we heart it: Entrepreneur, Neil Patel is one of the most respected authorities on online marketing and traffic generation. He’s a co-founder of KISSmetrics (sound familiar?). QuickSprout is great because it focuses on content marketing from different angles: content creation, lead gen, and content strategy. If you’re looking for in-depth resources with real life lessons, this blog’s a must-read.

#10 Kapost Content Marketeer

Why we heart it: Focusing on enterprise content marketing? Kapost’s Content Marketeer blog consistently pushes out digestible, informative content relevant to marketers. It has a great mix of comprehensive research and detailed articles, as well as lighter “fun” pieces.


What blogs do you engage regularly that you think we should add to this list?

We want to know! Tweet your favorite content marketing resources to @TechValidate.


Heather Turley

Heather is a Customer Advocate at TechValidate

Ready to see more?

Schedule a conversation and live demo to see if TechValidate can help your organization.

Request Demo


Want the latest content creation and marketing tips?

Signup for our newsletter.