21 Customer Advocacy Experts to follow ASAP

Lauren Locke-Paddon - March 7, 2014

Customer advocacy is the new marketing.

That’s one of the major takeaways from this year’s Summit on Customer Engagement, the premiere event for customer advocacy.

Indeed, the Summit made one thing abundantly clear from the onset in Megan Heuer’s (VP and Group Director of Data-Driven Marketing at SiriusDecisions) opening keynote:

80% of CXO final purchasing decisions are based on their own or others’ experience with a company.

Buying behavior has dramatically changed—in turn changing the digital marketing field forever. So who’s at the forefront of this dramatic marketing shift? Our team had the opportunity to meet some of the experts redefining modern digital marketing—here are twenty one who you need to be following right now.

  1. Megan Heuer (@megheuer) — VP, SiriusDecisions, who delivered the keynote address at the Summit. Our favorite Meg quote: “Being busy doesn’t matter. Results do.”

  2. Bill Lee (@bill_lee) — Founder of the Summit on Customer Engagement, author of The Hidden Wealth of Customers (Harvard  Business Press, 2012) and President of Lee Consulting Group.

  3. Rhett Livengood (@rhettliven) — Business Client Sales Development Director at Intel

  4. Kirby Wadsworth (@acesage) — CMO at Limelight Networks and co-author of Recommend This!: Delivering Digital Experiences that People Want to Share

  5. Jason Thibeault (@_jasonthibeault) — Sr. Dr, Marketing Strategy for Limelight Networks and co-author of Recommend This!: Delivering Digital Experiences that People Want to Share

  6. Jason Moriber (@jasonmoriber) — Executive Director, Digital Communications, Verizon Wireless

  7. Bruce Temkin — Customer experience “transformist” and Chair of the Customer Experience Professionals Association

  8. Erica Driver (@EricaDriver) — Senior Director Global Customer Advocacy, Qlik

  9. Adam Thorp (@adthorp) — Managing Director at TRED International

  10. Ian Goldsmid (@adVoCatrs) — Founder of adVoCatrs

  11. Daniel Bausor (@danielbausor) Managing Director at Famous4 Communications

  12. Richard Anson (@richard_anson) — Founder of Reevoo

  13. Gregory Yankelovich (@piplzchoice) — Product management strategist at Amplified Analytics

  14. Andrew McInnes (@apmcinnes) — Former Forrester analyst and director of product marketing at Allegiance
  15. Augie Ray (@augieray) — Director Global Voice of Customer Strategy at AmericanExpress

  16. Danielle Beeken (@danibeeken) — Director of community at SuccessFactors

  17. Liz Pedro (@mslizpedro) — Customer success marketing director at Mitel

  18. Tracy Moisan (@tracymoisan) — Director of Customer Advocacy at Adobe

  19. Nicolette Wuring (@custmeradvocacy)

  20. CustomerThink (@CustomerThink) — the global thought leader in customer-centric business management

  21. Gwen Murphy (@gwenbmurphy) — SVP, Advocacy Marketing Group Eastwick Communications

These experts are proving that customer advocacy has never been more important. At TechValidate, we’re passionate about helping B2B companies engage with their customers in a meaningful way and leverage customer insights and customer evidence to propel their business forward.

Follow us on Twitter @techvalidate and let us know your thoughts on customer advocacy and its transforming impact on digital marketing!


Lauren Locke-Paddon

Lauren Locke-Paddon is the Director of Customer Success at TechValidate. She leads the customer success team with a focus on delivering high-touch consultative support that emphasizes results.

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