We caught up with Pooja Desai, 3PAR’s Customer Reference Manager, at the Customer Reference Forum in Santa Clara. 3PAR has been a long time customer and user of TechValidate. In this video, Pooja talks about how their usage of TechValidate has evolved over the last year and half and the impact that TechValidate has had across all of 3PAR’s marketing channels – public relations, social media, lead nurturing/lead generation, and online.
Here’s a couple soundbites from the video interview:
Our approach with TechValidate has evolved to a more strategic approach – aligning it to our key messages and our launches.
The really great thing about TechValidate is that we can tap into that 90% of our customer base that isn’t able to say something publicly. The fact that we are able to gather this information through this third party source [and use it in our marketing] is really invaluable to our organization.