4 Steps to Creating More Customer Evidence Faster

Steve Norall - February 3, 2010


Whitepaper: 4 Steps to Creating More Customer Evidence Faster

We’ve just published a new whitepaper on 4 concrete steps that you can take to generate more customer evidence for your lead generation/nurturing, social media, and marketing activities.

In this paper, you learn how you can extract case studies, statistics, and testimonials  from the other 90% of your customer base that usually remains silent.

Here’s what we cover in this paper:

  1. Review the challenges with traditional customer referencing and evidence programs.
  2. Discuss how automated collection and content generation processes can be applied to augment and amplify customer referencing and advocacy programs.
  3. Detail best practices to consider in order to unlock a vendor’s entire customer base for marketing and selling purposes.

Steve Norall

Steve Norall is CEO and Co-Founder of TechValidate. He brings a wealth of experience in both enterprise marketing and software engineering to TechValidate.

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