Announcing the TechValidate Connector for Oracle Eloqua

Lauren Locke-Paddon - May 20, 2014

eloaqua integration

We are thrilled to announce the TechValidate Connector for Oracle Eloqua. The connector allows our customers to embed third-party verified customer content directly into Oracle Eloqua marketing campaigns – right from their instance of Eloqua. The integration is now available in the Oracle Eloqua AppCloud.

Powerful marketing automation technology, like Oracle Eloqua, has enabled marketers to create increasingly personalized and effective marketing campaigns. These marketing campaigns require an exponential need for targeted, credible content. With the TechValidate Connector for Oracle Eloqua, mutual customers can choose to sync only campaign-specific assets or their entire TechValidate Content Library into their instance of Oracle-Eloqua.  As a result, marketers can have immediate access to hundreds or thousands of verified customer proof points organized by industry, company size, persona, solution, and more at a click of a button.

Steve Sommer, Chief Marketing Officer of long-time TechValidate customer Splunk said, “For years, Splunk has looked to TechValidate to provide us with targeted, fact-based content for our marketing and sales efforts. As a data-driven company, Splunk has a strong commitment to publicly sharing transparent, verified information about our customers’ experiences with our offerings. Being able to leverage such information from TechValidate in a virtually seamless fashion directly from our Oracle Eloqua environment can help us ensure fact-based content is getting in front of the right members of the Splunk community at the right time.”

“Every day we meet B2B marketers struggling to bring efficiency and effectiveness to the process of gathering, creating and distributing targeted content,” said Brad O’Neill, cofounder and CEO of TechValidate. “We built the Connector for Oracle Eloqua to facilitate a more efficient and effective process for creating and leveraging the content our customers are creating. With 94% of our own customers reporting that TechValidate accelerates the creation of customer content, we’re excited to see how marketers leverage this new integration with Oracle Eloqua to gain even more impressive results.”

The TechValidate Connector for Oracle Eloqua is available beginning today at no cost for Professional and Enterprise customers. Get started today by contacting or checking out our data sheet on the integration.

Read more in the press release here and an article in Fortune that describes how the integration came about here.

Lauren Locke-Paddon

Lauren Locke-Paddon is the Director of Customer Success at TechValidate. She leads the customer success team with a focus on delivering high-touch consultative support that emphasizes results.

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