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The top 6 ways marketing teams use social proof
The truth is, buyers are highly skeptical of marketing... Read More
How large B2B enterprises like IBM get social proof at scale
It’s no secret that customer stories are gold for... Read More
How BMC tells their story with social proof
We know high-quality customer stories—filled with data and qualitative... Read More
6 ways you could be dooming your case studies before you even start writing
Case studies are loved by many for their ability... Read More
What’s the most effective approach to customer proof?
Buyers’ preference for credible content is growing. That’s one... Read More
Ditch the vanity metrics and think beyond traditional customer marketing
Your customers are busy. They might love your product,... Read More
Why you need to embrace your unhappy customers
When you’re looking for a good customer reference, it’s... Read More
On-demand webinar: Leads gone cold? 3 ways to win them back with targeted content
Customizing content can sound overwhelming. Who has the time... Read More
How NAVIS created 40 case studies in 2 weeks
40 case studies in 2 weeks? Is that even... Read More

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