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Topic: 2013 State of B2B Content Marketing

2013 Content Marketing Research: Create Targeted Content

By Alana Becker

Welcome to the 10th post in our series on the current state of B2B Content Marketing. This week we’ll cover how B2B marketers create personalized, unique content for maximum efficacy…

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content creation reasons

2013 Content Marketing Research: Primary Drivers to Create Content

By Alana Becker

This is the 9th post in our series on the current state of B2B Content Marketing highlighting key findings sourced from over 230 B2B marketing professionals. This week we’ll focus…

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2013 Content Marketing Research: What B2B Content Delivers Best ROI?

By Lauren Locke-Paddon

Time and money are the the obvious and most reported constraints in implementing content marketing programs that work. So it’s important to consider what type of content is going to deliver the highest return on investment when filling editorial calendars and all the content required to fill them out.

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2013 Content Marketing Research: Most Effective Content for Lead Nurturing

By Alana Becker

Lead nurturing is critical to keep moving prospects through the sales funnel & creating sales qualified leads. How do you keep the prospects engaged? It all comes down to content.

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2013 Content Marketing Research: Most Effective Content for Lead Generation

By Alana Becker

In July of 2013 we reached out to get statistical evidence behind what we hear from our customers in B2B marketing on a daily basis. Over 230 B2B marketing professionals responded. Last week we dug into the quantified benefit of using social proof from existing customers in marketing activities. Below we’ll focus specifically on what type of content moves the needle for lead generation.

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2013 Content Marketing Research: Which type of content is most effective?

By Lauren Locke-Paddon

This is the 5th post in our series on the current state of B2B Content Marketing with findings sourced from over 230 B2B marketing professionals. Last week we dug into the time commitment required to create customer case studies. This week we’ll focus specifically on the impact of using social proof from your existing customers in marketing activities.

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time-to-create-case-studies

2013 Content Marketing Research: Time Spent Creating Case Studies

By Alana Becker

For most marketers, creating case studies takes time — lots of time. As highlighted in our last blog post, case studies are very time-consuming for most organizations to create. Over 50% of the B2B marketers we surveyed stated that the time commitment to create case studies was “high” or “very high.”

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Time to Create Content by Type

2013 Content Marketing Research: Time Spent Creating Content

By Alana Becker

12 Weeks of Content Marketing Insights Welcome to the third post in our series on the current state of B2B Content Marketing, based on our recent survey of over 230…

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Top Content Creation Challenges

2013 Content Marketing Research: Top Content Creation Challenges

By Lauren Locke-Paddon

We asked 230 B2B marketing professionals what their biggest content creation challenges were, and the top-3 most-reported challenges were 1) the time it takes, 2) the effort involved, and 3) the difficulty of getting customers to talk.

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2013 Content Marketing Research: Growing Importance, Tighter Budgets

By Lauren Locke-Paddon

12 Weeks of Content Marketing Insights The results are back from our latest survey of B2B marketing professionals on their Content Marketing practices. Over 230 respondents contributed to new findings…

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