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Topic: The B2B Content Marketing Survey

Posts related to our 2011 State of B2B Content Marketing Survey

What Drives Demand Generation ROI?

By Alana Becker

Spear Marketing Group and TechValidate recently worked together to use the TechValidate Market Research platform to understand more about the content, tactics, and technologies that are most valuable for today’s B2B marketers. More than 200 marketing VPs, directors and managers responded to the survey, and weighed in on crucial factors in driving demand generation ROI today.

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Time to Create Content by Type

2013 Content Marketing Research: Time Spent Creating Content

By Alana Becker

12 Weeks of Content Marketing Insights Welcome to the third post in our series on the current state of B2B Content Marketing, based on our recent survey of over 230…

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content marketing infographic

Infographic: The top 5 challenges in creating effective B2B content

By Jonathon Wolfe

One of our key goals for our recent State of B2B Content Marketing Survey was to discover the top challenges for B2B content marketers. Here’s an infographic that sums up our findings.

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Infographic: The most effective content is the voice of the Customer.

By Jonathon Wolfe

We all want to produce the most effective, convincing marketing content we can. But what source produces the most convincing content — 3rd-party analysts, what your current customers say, or content you write yourself?

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Content Marketing: How much are your peers spending?

By Steve Norall

Content marketing has become a central tactic in the modern B2B marketers’ toolkit for generating demand. In our 2011 State of Content Marketing Survey, nearly 90% of respondents reported that 20% or more of their marketing budget was devoted to producing content…

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The Types of Content that Work in Lead Generation

By Steve Norall

B2B marketing’s primary responsibility is to fill the sales pipeline with new prospective clients. A palpable theme in the responses to our 2011 State of B2B Content Marketing Survey was the importance of strong, engaging content in lead generation campaigns…

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Content Marketing: 3 Best Practices That Work

By Steve Norall

2nd post in the series based on our primary research of 126 B2B marketing and sales professionals, detailing three salient best practices that all marketers should consider when crafting their content marketing strategies.

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The Content Marketing Challenge

By Steve Norall

Part 1 of a regular series of posts analyzing the State of Content Marketing using primary research from 126 B2B marketing and sales professionals. This post focuses on the problems with executing a sophisticated, tailored content marketing strategy.

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