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Topic: Content Creation

How NAVIS created 40 case studies in 2 weeks

By Camille Rasmussen

40 case studies in 2 weeks? Is that even possible? Jeff Robertson, Director of Marketing at NAVIS, takes the mic to reveal how they ramped up their case study output and achieved some seriously impressive results in an interview produced by Sweet Fish Media founder, James Carbary.

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10 Tips for creating marketing content from customer feedback

By Heather Turley

1. Define the “Why” Surveying your customers is an efficient and simple way to get pure information straight from the source, and defining the objective of a customer outreach project…

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What the heck is thought leadership?

By Tim Hill

Thought leadership has become a corporate buzzword. Everyone wants to be a thought leader, or has heard their boss say that it’s important to move their marketing in this direction. But what exactly is thought leadership? And why are we hearing about it so often?

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21 Customer Advocacy Experts to follow ASAP

By Lauren Locke-Paddon

Customer advocacy is the new marketing.

That’s one of the major takeaways from this year’s Summit on Customer Engagement, the premiere event for customer advocacy.

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1 Million Participants and Counting

By Lauren Locke-Paddon

It’s been an exciting week for big numbers at TechValidate. On Monday we hit a milestone in creating verified customer research – shooting past 1 million participants in the outreach projects our clients use to create fact-based marketing. At last count: 1,015,036

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named testimonial

New Feature Spotlight: Creating Named Testimonials and Case Studies with TechValidate

By Lauren Locke-Paddon

We’re excited to announce the ability to create named content with TechValidate. Our customers can now publish quotes, case studies and individual proof points automatically – straight from the TechValidate platform.

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New Feature Spotlight: Smart Collections & Embeds

By Lauren Locke-Paddon

Get the details on newly released Smart Collections and Customizable Embeds or Research Portals and Collections.

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9 color schemes

New Feature Spotlight: Enhanced Research Portal Microsites

By Lauren Locke-Paddon

With a complete redesign, a brand-new visualization and increased design flexibility, we’ve made it easier than ever to reach specific audiences with the customer content that resonates with them.

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content marketing infographic

Infographic: The top 5 challenges in creating effective B2B content

By Jonathon Wolfe

One of our key goals for our recent State of B2B Content Marketing Survey was to discover the top challenges for B2B content marketers. Here’s an infographic that sums up our findings.

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Infographic: The most effective content is the voice of the Customer.

By Jonathon Wolfe

We all want to produce the most effective, convincing marketing content we can. But what source produces the most convincing content — 3rd-party analysts, what your current customers say, or content you write yourself?

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