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Topic: Content Marketing

On-demand webinar: Leads gone cold? 3 ways to win them back with targeted content

By Camille Rasmussen

Customizing content can sound overwhelming. Who has the time to create a unique piece of content for every customer segment? In our webinar, Leads gone cold? 3 ways to win…

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On-demand webinar: Practical approach to account-based marketing

By Jonathan Gitlin

Account-based marketing: Before you dismiss it as marketing’s hottest new buzzword, it’s worth paying attention to how innovative B2B marketers at successful companies like Schneider Electric are earning the praise, “This is the best thing we’ve ever done.”

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10 Tips for creating marketing content from customer feedback

By Heather Turley

1. Define the “Why” Surveying your customers is an efficient and simple way to get pure information straight from the source, and defining the objective of a customer outreach project…

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What’s the deal with account-based marketing?

By Jonathan Gitlin

Account-based marketing (ABM) can act as your antidote to that disconnect. ABM is centered around treating current clients or individual prospects as a market of one. What happens when marketing teams borrow from what sales teams have been doing for a long time with named accounts, and the two organizations work together to adopt this approach? Accounts generate more revenue, experience greater success with the product/service and serve a strategic, targeted purpose.

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Tell Me a Story! (Get Your Prospects to Remember You)

By Evan Huck

Everyone loves a good story. In fact, it’s been said that 87% of people remember stories from a presentation, but only 43% remember statistics.

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Content Marketing under a Regulatory Microscope: Life Sciences and Healthcare

By Tim Hill

Getting the right message and content in front of the right audience can be hard for everyone in marketing. For b2b marketing professionals in the Life Sciences and Healthcare (e.g. healthcare, biotech, and medical device) space, crafting that message to also comply with strict regulations and guidelines adds an exceedingly difficult layer of complexity. So how do healthcare marketers get the most effective message across to their audience while also remaining in compliance?

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What the heck is thought leadership?

By Tim Hill

Thought leadership has become a corporate buzzword. Everyone wants to be a thought leader, or has heard their boss say that it’s important to move their marketing in this direction. But what exactly is thought leadership? And why are we hearing about it so often?

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PR Teams+TechValidate: The Sequel

By Heather Turley

PR folks still love TechValidate, and our relationship with them has strengthened over the years. Why? PR now encompasses a whole new realm of social and digital storytelling. PR professionals must always be one step ahead of the story, by helping their clients keep in front of breaking news, create robust stories supported by primary research, and generate relevant visual content.

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How 3 companies create localized customer proof with TechValidate

By Heather Turley

Image courtesy of Flickr User Börkur Sigurbjörnsson According to recent figures from Internet World Stats, English remains the single, most widely used language online, but it still only accounts for around…

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HR: Content is Key to Maintaining a Competitive Edge

By Heather Turley

HR professionals cite recruitment as the primary challenge of their role, according to the Society for Human Resource Management. To maintain a competitive edge, HR professionals must go above and…

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