Topic: Customer Insights

Customer Insights NPS

Product Update: Filter Survey Responses With Custom Data

By Jonathon Wolfe

What if you want to filter your survey results — or analyze customer satisfaction data — for segments of your customer base that are totally unique to your business? Now, with Custom Data, you can.

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What is NPS?

By Tim Hill

The Net Promoter Score or NPS® is a customer loyalty and satisfaction measure that divides your customers into three distinct categories: promoters, passives and, detractors. The metric was developed in 2003 as a mechanism to track customer loyalty and its usage has been correlated to revenue growth.

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