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Topic: Content Effectiveness

HR: Content is Key to Maintaining a Competitive Edge

By Heather Turley

HR professionals cite recruitment as the primary challenge of their role, according to the Society for Human Resource Management. To maintain a competitive edge, HR professionals must go above and…

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Reuse, Recycle

To Repost or Not to Repost?

By Lauren Locke-Paddon

Defining a coherent and effective policy of when to repost content is an increasingly important task for B2B marketing professional ramping up social media use for their organizations.

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Should We Trust References?

By Evan Huck

Think of B2B customer reference representation as an iceberg. 10% of a vendor’s customers are “visible” to prospects through traditional customer referencing programs, but 90% are hidden beneath the surface — their results are unknown to the prospective customer.

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Response to Eloqua’s: ‘Tips for Driving Engagement with ‘Snackable’ Content Marketing [infographic]’

By Lauren Locke-Paddon

In ‘Snackable’ Formats Driving Content Marketing’, Eloqua presents a paradigm shift from a buying process in which prospects are bombarded with one-way communication, to an effort which provides engaging content to consumers – or, as the article puts it: “enhances the audience’s impression of the brands that effectively communicate their value through content.”

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Create Trust with your B2B Marketing

By Lauren Locke-Paddon

Part 3 in a 5-part series on how to make your B2B marketing content more effective. This series was inspired by our own learnings, and what we discovered when we created our free marketing content grader. Check back next week or subscribe to see the next post in the series.

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strike

4 Practical Strategies for Effective B2B Content

By Lauren Locke-Paddon

2012 is the year to work smarter not harder. For many B2B marketing teams, plans for the new year include not just creating more content, but also making their content more effective. With this in mind, we’ve put together some strategies for smarter content creation.

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Is your content relevant to your prospects?

By Lauren Locke-Paddon

How are you going to get your message seen and remembered by your target audience? One of the most important factors is to make your content seem tailor-made to your prospects’ business type and top-of-mind concerns…

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