Customer evidence consistently ranks as the most credible content among prospects, which makes it an effective tool to move prospects along the buyers’ journey. Here a few creative ways our customers have recently used the customer evidence they’ve generated via TechValidate.
Hitachi Data Systems E-Book
This interactive, long-format content offering combines TechValidate statistical and qualitative feedback highlighting customer experience with HDS Storage Virtualization and Dynamic Tiering.
In their recently redesigned website, Kony used graphics from their TechValidate projects to highlight the voice of the customer in a consistent way thoughout the website. Below, a customer statistic is used to publicize a gated whitepaper.
F5 Vertical Specific Whitepapers
In order to underscore their messaging for specific verticals, F5 uses TechValidate content in targeted whitepapers. Here’s an example of how they cite a quote published with TechValidate in an in-depth piece detailing the banking industry’s need to keep up with changing security issues and requirements.