Recently, we’ve seen an increase in customers citing TechValidate content as third-party verified research in press releases. Whether you’re focusing on publicizing TechValidate findings or using assets that support a specific initiative, it’s easy to take TechValidate content and cite it as you would any other third party research firm for added credibility. Take a look at how Intacct, aPriori, and Experian used TechValidate to fuel recent PR activities.
Customers that get started with TechValidate often have an acute need to quickly create targeted content that will resonate with specific audiences. In this March, 2015 press release, Intacct, a leader in cloud financial management and accounting software, did just that – highlighting how Intacct helps nonprofit organizations tackle their unique accounting challenges.
aPriori, a provider of enterprise product cost management software solutions, recently surveyed their customers about opportunities and challenges that manufacturers face in their product cost management efforts. Packaging their TechValidate findings in this January, 2015 press release, aPriori broke the results up into clear, organized sections, highlighting strong customer quotes and compelling statistics from pulled from a broad swath of their customer base.
Experian provided an overview of their stellar TechValidate results in this February, 2015 press release. The press release highlights statistics, like how 90% of customers view Experian as an industry leader, as well as named and publicly blinded quotes. This helped Experian emphasize – in their customer’s own voice –how Experian Data Quality products help clients improve accuracy and provide more reliable data.