The demand for credible content spans a broad range of marketing and sales enablement requirements. Here are a few examples of how our clients are using TechValidate verified quotes, case studies, and data points on websites, infographics, and in whitepapers.
LexisNexis: Website
In promoting the switch to a new product Lexis Advance, LexisNexis sought to build on the customer evidence from their early adopters. TechValidate case studies were also used to showcase the benefits of Lexis Advance in specific industries.
Server Technology: Infographic
Server Technology, selling data center power management products and solutions, needed additional information on why customers continue to purchase their products. They wanted to emphasize the specific reasons that their customers gravitated to their products with customer-based content. From surveying over 100 customers, they created a colorful infographic to showcase the final results and then linked to the infographic from a banner on their website:
First Advantage: White paper
First Advantage, a leading company in background screening, surveyed over 800 of their customers to gain insights on how their background screening currently operates, and how using First Advantage has benefited them. Their main marketing objective was to build out their customer content library to support lead generation efforts. First Advantage was able to create a white paper with the TechValidate results detailing how to understand criminal record searches for employers and property managers. First Advantage put this white paper behind a registration wall on their site to gather new leads, and are planning a webinar on the same topic:
