After the marketing team at Dell lost their case study expert, they needed a better way to capture compelling customer evidence, fast. Realizing “nothing we can say, write, or create is more interesting or compelling than our customers’ own words,” they turned to their customers.
Gain insight from Dell’s Director of Product Marketing, Michael Grant, and Product Marketing Manager Janet O’Malley to learn how Dell’s marketing team uses customer feedback surveys to automatically generate and publish customer evidence that has captured more than 108,000 views (and counting!)
You’ll learn:
- How to use customer feedback surveys to create case studies, infographics, and reports
- The methods Dell used to automate the creation of 1,000 unique pieces of content (as well as nearly nearly 30 microsites that host reports, data visualizations, and testimonials)
- Tips for incorporating customer evidence into your sales training and presentations
Watch the on-demand webinar here.
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