The product marketing team at CA Technologies knew their content library was missing some key pieces—so they turned to TechValidate to fill in the gaps with customer quotes, statistical evidence, and product-specific case studies.
Watch our webinar, Missing customer evidence? Practical advice for filling in the gaps, to see how CA Technologies used customer evidence to supercharge their content marketing output and get critical customer feedback in the hands of product marketing. Hear why Bill Talbot, CA Technologies’ VP of Solution & Product Marketing, gave up “content for content’s sake” and shifted the focus to fresh, relevant, and targeted content backed by solid customer proof.
You’ll learn how to:
- Use customer feedback to generate case studies, infographics, and reports
- Empower teams across your organization to successfully leverage automated content
- Ramp up content production, just like CA Technologies
Watch the on-demand webinar here.
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