On-demand webinar: Missing customer evidence? Practical advice for filling in the gaps

Camille Rasmussen - January 6, 2017

The product marketing team at CA Technologies knew their content library was missing some key pieces—so they turned to TechValidate to fill in the gaps with customer quotes, statistical evidence, and product-specific case studies.

Missing customer evidence?

Watch our webinar, Missing customer evidence? Practical advice for filling in the gaps, to see how CA Technologies used customer evidence to supercharge their content marketing output and get critical customer feedback in the hands of product marketing. Hear why Bill Talbot, CA Technologies’ VP of Solution & Product Marketing, gave up “content for content’s sake” and shifted the focus to fresh, relevant, and targeted content backed by solid customer proof.

You’ll learn how to:

  • Use customer feedback to generate case studies, infographics, and reports
  • Empower teams across your organization to successfully leverage automated content
  • Ramp up content production, just like CA Technologies

Watch the on-demand webinar here.

Follow us on Twitter @TechValidate to stay up to date for more on the vanguard of content marketing.

Camille Rasmussen

Camille Rasmussen is the Content Marketing Manager at TechValidate. She studied Journalism at the University of Oregon (Go Ducks!) and has over 6 years experience in marketing communications + content. When she's not writing, she's usually trying out new restaurants around town or exploring the beautiful parks, hikes, and beaches the bay area has to offer.

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