Account-based marketing: Before you dismiss it as marketing’s hottest new buzzword, it’s worth paying attention to how innovative B2B marketers at successful companies like Schneider Electric are earning the praise, “This is the best thing we’ve ever done.”
See how Schneider Electric’s Director of Industry Marketing, Maryanne Steidinger, turns customer feedback into a comprehensive marketing strategy in our webinar, Listen, validate, deliver: A practical approach to account-based marketing. You’ll learn how to:
- Automate surveys to get a constant stream of customer validation
- Identify and close gaps in sales penetration and education
- Apply key sales insights from senior leadership to your strategy
Get tips on how Schneider Electric’s innovative marketing team is building an account-based marketing strategy by watching the webinar here.
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