Cynthia Hester, Worldwide Customer Reference Lead for HP Software, took a couple minutes to talk about how she has integrated TechValidate into HP’s customer referencing program. She talks specifically on HP’s rationale for using TechValidate, their results to date, and how they plan to use TechValidate going forward. Take a look at the video.
Here are a couple excerpts in Cynthia’s words:
“One of the reasons we’ve chosen TechValidate is around two key areas: 1) customer proof points – being able to communicate those quickly and 2) fast time to market for sales and marketing teams – getting the proofpoints in their hands, quick and fast, verified by a third party…It [TechValidate] allows us to credibly talk to our prospect.”
“Our plan is to use TechValidate for all of our launches and any major campaigns from a product perspective.”
“TechValidate allows us to push out customer proofpoints quickly and consistently. It basically strengthens our ability to market.”
Cynthia also gave a great talk at CRF entitled “Transforming the Customer Reference Experience: Customer Reference Online Community.” It was quite enlightening. HP is at the forefront of building online, social communities for their customers. I’ll post the presentation when I get it.
