HP Presentation: How to Build Customer Communities & Engagement

Steve Norall - March 23, 2010

Cynthia Hester, Worldwide Reference Lead at HP, gave a great presentation at the 2010 Customer Reference Forum.  In it, she outlined HP’s strategy for building customer communities and engagement as a means to increase customer referencing and content.

Throughout the presentation, Cynthia discusses some of the results and how they intend to use TechValidate in terms of a broader customer engagement strategy that is underway at HP.

Steve Norall

Steve Norall is CEO and Co-Founder of TechValidate. He brings a wealth of experience in both enterprise marketing and software engineering to TechValidate.

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