More than 200 marketing VP’s, directors and managers participated in our recent Market Research project done in collaboration with the Spear Marketing Group. The trend in demand generation is clear: Adoption of newer technologies by B2B marketers is lagging. Important marketing technologies are being under-utilized, and insufficient marketing resources are causing marketers to miss opportunities offered by certain technologies.
Top concerns included:
1) Top technologies may be misunderstood
2) Marketers may not be using the content they have at their fingertips
3) Marketers may not have the bandwidth to produce the content they want
Using the top findings from the survey, Spear Marketing Group created the infographic below highlighting the top findings and how to get on back on track with demand gen efforts.
Click to expand.