We’ve made some exciting enhancements to our Research Portals and Collections with our latest release. (This follows a major design overhaul and new visualizations we detail in a previous post here.) Highlights include:
- The addition of Smart Collections means that it’s easier than ever to create targeted microsites by vertical, company size, solution, and message – automatically.
- New design tools for embedding TechValidate Content Collections directly into a blog or web page.
- Both Research Portals and Collections can now be published to your product area in our Research Library.
With Smart Collections, TechValidate Enterprise users can automatically create collections of their TechValidate content that automatically update based on a user designated policy. Users can create policies so TechValidate content is included from a certain industry, custom tag, job function, company size or value proposition. These Smart Collections are dynamic and will automatically update as new research that matches the policy is created. Smart Collections can also be incorporated as a section Research Portals, making Portals dynamic and self-refreshing.
A sample Smart Collection of Financial Services assets:
Also, Enterprise customers now have the option to embed Collections into blogs and websites with 3 new customizable visualizations using the newly updated Embed Designer.
All Research Portals and Collections can now be published to your area of our Research Library.
These collections of TechValidate content paired with vendor-supplied calls to action in a clean, organized design have become popular offers in lead generation and nurturing campaigns, but can be used all up & down the marketing and sales funnel where customer proof is needed. Where do you see them being useful?