On-demand webinar: Leads gone cold? 3 ways to win them back with targeted content

Camille Rasmussen - March 1, 2017

Customizing content can sound overwhelming. Who has the time to create a unique piece of content for every customer segment?

In our webinar, Leads gone cold? 3 ways to win them back with targeted content, you’ll learn simple tricks to tackle targeted content with ease.

We’ll dive into the step-by-steps of matching content to the lead lifecycle, show how using the wrong content can do more harm than good, and offer up 3 useful tips you can start using today to increase the impact of your marketing campaigns.

You’ll learn how to:

  • Repurpose one topic into many content pieces
  • Leverage targeted content marketing campaigns across channels
  • Tailor your content and message to buyer stage

Plus, watch through the end to get a free content toolkit that includes a content mapping template, a comprehensive eGuide and other helpful resources.

Watch the on-demand webinar here

Follow us on Twitter @TechValidate to stay up to date on all things content marketing.

Camille Rasmussen

Camille Rasmussen is the Content Marketing Manager at TechValidate. She studied Journalism at the University of Oregon (Go Ducks!) and has over 6 years experience in marketing communications + content. When she's not writing, she's usually trying out new restaurants around town or exploring the beautiful parks, hikes, and beaches the bay area has to offer.

Ready to see more?

Schedule a conversation and live demo to see if TechValidate can help your organization.

Request Demo


Want the latest content creation and marketing tips?

Signup for our newsletter.