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Salesforce.com & TechValidate: Getting Your Customer Proof in Front of Your Sales Team

Steve Norall - April 28, 2010

As marketers, we are very familiar with the age old challenges of getting the right, high value content in the hands of our sales team so that they can close business.  It is never an easy task!

Further exacerbating the problem, sales people don’t like to adopt new tools.  In fact, most salespeople only use three: phone, email, and CRM.   And you can’t expect them to search through collateral repositories for the one nugget that is perfect to send to a prospect either.  Sales teams want their content at their fingertips and available immediately.

With the latest release of TechValidate, all TechValidate content is directly available within Salesforce.com.  Now, salespeople and frankly any customer facing individual can email, share, and embed all your TechValidate content without leaving their CRM system.  That means that the customer proof you create with TechValidate will be immediately leveraged in prospecting and sales activities.

Imagine a sales person is working a deal in the financial services sector or maybe they have a prospect that wants to use your product with Microsoft Exchange.  It is now easy to find a relevant proof point and share it with the prospect in just a couple clicks of the mouse without ever leaving Salesforce.com.

Better yet, all TechValidate content is instantly updated and synchronized with Salesforce.com. As new content is created, it is immediately accessible by your sales teams without marketing having to do anything.

All TechValidate Content Organized Under a Single Tab in Salesforce:

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Find TechValidate Assets that Prove Your Value Without Leaving Salesforce:

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Filtered TechValidate Content by Industry, Business Size, or Custom Tag:

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All TechValidate Content is Full-Text Searchable:

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TechValidate’s Salesforce.com integration is available for all customers on Professional and Enterprise editions. If you are interested in getting TechValidate installed in your Salesforce.com system, contact TechValidate support.  It is an easy and secure way to get your TechValidate content in front of your sales teams.


Better yet, all TechValidate content is instantly updated and synchronized with Salesforce.com. As new content is created, it is immediately accessible by your sales teams without marketing having to do anything.

Steve Norall

Steve Norall is CEO and Co-Founder of TechValidate. He brings a wealth of experience in both enterprise marketing and software engineering to TechValidate.

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