This Week in B2B Content Marketing: 2/10/12

Lauren Locke-Paddon - February 10, 2012

This Week in Content Marketing

Friday, Feb 10, 2012: Welcome to our curated recap of the week’s best links relevant to B2B Content Marketing, from all around the Web.

Here are the links:

  1. Email Marketing Best Practices – Subject Lines: Possibly the most important thing to figure out for your lead generation campaigns.Email subject lines
  2. Marketing Lessons From An Accidental Con Man: What do hitch hiking and B2B marketing have in common?B2B marketing lessons
  3. The Hemingway Guide to Content Marketing: Most importantly – don’t over think it and get a good editor.B2B tips
  4. Create Trust with your B2B Marketing: Why Marketers are guilty of making unfounded claims and what to do to get your prospects to believe you again.Marketing Trust
  5. Get Satisfaction Infographic – How Brands Listen in the Digital Age: Hint- you can’t ignore Facebook & Twitter.Customer Referencing
  6. Content Marketing Is On the Rise [INFOGRAPHIC]: The statististics and pictures to prove it in this great visual.Customer Evidence Infographic
  7. 4 Hidden Benefits of Content Marketing that Go Beyond ROI: Taking a moment to acknowledge the power of content marketing on the inside of an organizations too. Company morale, trust & a recruiting edge can all be unintended results.ROI Content marketing

Lauren Locke-Paddon

Lauren Locke-Paddon is the Director of Customer Success at TechValidate. She leads the customer success team with a focus on delivering high-touch consultative support that emphasizes results.

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