This Week in B2B Content Marketing: Jan 20, 2012

Lauren Locke-Paddon - January 20, 2012

This Week in Content Marketing

Friday, Jan 20, 2012: Welcome to our curated recap of the week’s best links relevant to B2B Content Marketing, from all around the Web.

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  1. Marketing Emergency: Nobody’s Making Content Worth Reading: Snarky critique of the current state of B2B marketing and why enterprise companies should strive for startup mentality with their content creation.
  2. Flowtown Infographic: What Mattered in 2011 for Social Media: A visual rundown of the year’s most dramatic successes & flops in social media.
  3. Blogging Lessons from 317 Posts: A month by month case study on how keep quality high while churning out high quality B2B marketing & thought leadership blogs.
  4. How to Use LinkedIn to Generate and Qualify B2B Leads: Leverage thus growing social media network for lead generation and position your business as a thought leader.
  5. What’s Hot and What’s Not in Content Marketing for 2012: An analysis of what emerged as the most important trends in the space including crowdsourcing, content curation, marketing integration & brands as media.

Lauren Locke-Paddon

Lauren Locke-Paddon is the Director of Customer Success at TechValidate. She leads the customer success team with a focus on delivering high-touch consultative support that emphasizes results.

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