This Week in Content Marketing: 3/9/12

Lauren Locke-Paddon - March 8, 2012

This Week in Content Marketing

Friday, March 9, 2012: Welcome to our curated recap of the week’s best links relevant to B2B Content Marketing, from all around the Web.

Here are the links:

  1. How Marketers and Agencies Can Succeed as Content Creators: Interview with Jonah Blookm, Executive Director of kbs+ Content Labs.content creation
  2. Fueling Your Inbound Marketing Strategy- Staff and Budget: Tactical strategies for allocating your time and resources.inbound marketing
  3. Infograhic: The top 5 challenges in creating effective B2B Content: A nice visualization of why it’s so hard to creating good marketing assets & why it’s still worth it.content marketing
  4. Why Social Marketing is Hard: And why it might be more like a rational, unpredictable love affair than a marketing
  5. The 5 New Must-Have B2B Marketing Skills: Here’s a tip – content marketing makes the top of Eloqua’s list. Notable also – paying attention to sales & skills
  6. Why You Need Marketing Analytics not Web Analytics: Web analytics aren’t enough. Here’s how to get a good idea of ROI from marketing across many different analytics
  7. Why Content Marketing (as a term) Is All the Rage: Simple, no baggage, and it works.content marketing seo


Lauren Locke-Paddon

Lauren Locke-Paddon is the Director of Customer Success at TechValidate. She leads the customer success team with a focus on delivering high-touch consultative support that emphasizes results.

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