What Drives Demand Generation ROI?

Alana Becker - October 15, 2015

Spear Marketing Group and TechValidate recently worked together, using the TechValidate Market Research platform to understand more about the content, tactics, and technologies that are most valuable for today’s B2B marketers. More than 200 marketing VPs, directors, and managers responded to the research study and weighed in on crucial factors that drive demand generation ROI today.

Some of the key findings detailed in the 20-page report include:

  • Top issues are lack of budget, and lack of resources or know-how.
  • The most crucial technologies for marketing success are Content Marketing, SEO, and Marketing Automation.
  • Video was named the content type that marketers project will be most essential in the coming year.

Click here to download the report.

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Alana Becker

Alana Becker is a Customer Advocate at TechValidate.

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