Content marketing has emerged as one of the key tools for any successful B2B marketing strategy. Serious organizations are adopting marketing automation, social media, blogging and a focus on thought leadership to reach ever more-sophisticated customers. This also means B2B marketers are working hard to publish more content than ever before.
However, the companies we talk to often struggle to understand the true effectiveness of their content. With this in mind, we created a free content grading tool that allows you to benchmark your content and content-production strategy against 421 other B2B marketing professionals.
Take the short, 5 minute survey to get your personalized content report card that details how your content stacks up against hundreds of other B2B organizations in these areas: efficiency, breadth & depth, credibility, relevance, and effectiveness. In short, see where your content marketing efforts are strong and where there’s room for improvement.
Here are some screenshots from a sample report:
Breadth & Depth Page:
After you get your report card, we’d love to hear your feedback on the metrics we tested, the questions in the survey, and our scoring methodology.