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The TechValidate Blog

Welcome to our blog, where we offer our tips for successful B2B content creation and marketing.


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On-demand webinar: Leads gone cold? 3 ways to win them back with targeted content

By Camille Rasmussen

Customizing content can sound overwhelming. Who has the time to create a unique piece of content for every customer segment? In our webinar, Leads gone cold? 3 ways to win…

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How NAVIS created 40 case studies in 2 weeks

By Camille Rasmussen

40 case studies in 2 weeks? Is that even possible? Jeff Robertson, Director of Marketing at NAVIS, takes the mic to reveal how they ramped up their case study output and achieved some seriously impressive results in an interview produced by Sweet Fish Media founder, James Carbary.

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On-demand webinar: Missing customer evidence? Practical advice for filling in the gaps

By Camille Rasmussen

The product marketing team at CA Technologies knew their content library was missing some key pieces—so they turned to TechValidate to fill in the gaps with customer quotes, statistical evidence,…

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When your best customers won’t talk

By Camille Rasmussen

Your customers can sell your product more effectively than your best sales rep — but getting your customers to talk can be a challenge.

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On-demand webinar: How Dell Software automates customer validation

By Camille Rasmussen

Gain insight from Dell’s Director of Product Marketing, Michael Grant, and Product Marketing Manager Janet O’Malley, to learn how Dell’s marketing team uses customer feedback surveys to automatically generate and publish customer evidence that has captured more than 108,000 views (and counting!)

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On-demand webinar: Practical approach to account-based marketing

By Jonathan Gitlin

Account-based marketing: Before you dismiss it as marketing’s hottest new buzzword, it’s worth paying attention to how innovative B2B marketers at successful companies like Schneider Electric are earning the praise, “This is the best thing we’ve ever done.”

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10 Tips for creating marketing content from customer feedback

By Heather Turley

1. Define the “Why” Surveying your customers is an efficient and simple way to get pure information straight from the source, and defining the objective of a customer outreach project…

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Video Interview with Citrix: “Nothing sells better than customers selling”

By Alexri Patel

Over the last couple of years, Citrix has emerged as an all-star TechValidate customer, using the content for high-priority sales enablement, infographics and demand generation campaigns. We had the chance to meet with Lee Rubin and Keri Robinson, who have led the charge of innovating Citrix’s customer reference marketing programs.

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[Infographic] How does TechValidate help marketers?

By Tim Hill

In a recent survey, our customers shared the top benefits their organizations have experienced using TechValidate content for marketing and sales. The infographic below highlights the ways our customers see a positive return on their investment.

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Case Study: eMoney Advisor

By Alexri Patel

Prior to using TechValidate, eMoney faced an ever-growing demand to produce large amounts of content for various channels. With only eight people responsible for marketing, communications, and lead generation, it was clear they needed to leave the status quo behind. Additionally, Kelly Waltrich’s team had identified a growing tension between sales and marketing, which was key in efficiently growing revenue.

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