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Alana Becker

Alana Becker is a Customer Advocate at TechValidate.
Content Marketing
What Drives Demand Generation ROI?
Spear Marketing Group and TechValidate recently worked together to... Read More
Content Marketing
Congratulations! You’re Rebranding your Company or Product
Re-branding: it’s an exciting opportunity to hit “refresh” on... Read More
Customer Stories
Client Showcase: LexisNexis, Server Technology, and First Advantage
The demand for content spans a broad range of... Read More
Customer Stories
Client Showcase: Selerant, SnapLogic, and DataCore
A few creative ways our clients have recently used... Read More
Content Marketing
Q&A with HootSuite: Customer Evidence for a New Market
Shantel Shave, Director of Demand Generation at HootSuite, discussed... Read More
Content Marketing
2013 Content Marketing Research: Create Targeted Content
Welcome to the 10th post in our series on... Read More
Content Marketing
2013 Content Marketing Research: Primary Drivers to Create Content
This is the 9th post in our series on... Read More
Content Marketing
2013 Content Marketing Research: Most Effective Content for Lead Nurturing
Lead nurturing is critical to keep moving prospects through... Read More
Content Marketing
2013 Content Marketing Research: Most Effective Content for Lead Generation
In July of 2013 we reached out to get... Read More

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