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Posts by: Steve Norall

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We’re Joining SurveyMonkey!

By Steve Norall

We have some exciting news to share with the entire TechValidate community: We have just merged with SurveyMonkey and our entire business and team are now part of their global family!

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Content Marketing: How much are your peers spending?

By Steve Norall

Content marketing has become a central tactic in the modern B2B marketers’ toolkit for generating demand. In our 2011 State of Content Marketing Survey, nearly 90% of respondents reported that 20% or more of their marketing budget was devoted to producing content…

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The Types of Content that Work in Lead Generation

By Steve Norall

B2B marketing’s primary responsibility is to fill the sales pipeline with new prospective clients. A palpable theme in the responses to our 2011 State of B2B Content Marketing Survey was the importance of strong, engaging content in lead generation campaigns…

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Content Marketing: 3 Best Practices That Work

By Steve Norall

2nd post in the series based on our primary research of 126 B2B marketing and sales professionals, detailing three salient best practices that all marketers should consider when crafting their content marketing strategies.

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The Content Marketing Challenge

By Steve Norall

Part 1 of a regular series of posts analyzing the State of Content Marketing using primary research from 126 B2B marketing and sales professionals. This post focuses on the problems with executing a sophisticated, tailored content marketing strategy.

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How IBM is Harnessing the “Voice of the Crowd” in its Marketing

By Steve Norall

Steve Kenniston, Customer Evangelist at IBM, takes a few moments to explain why IBM chose TechValidate and how they use TechValidate to capture more customer voices and validate their marketing claims more efficiently.

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New Feature Spotlight: Do you know how your content gets used?

By Steve Norall

Marketers have been conditioned to think about the ROI on every expenditure in their marketing budget. However, expenditures on content creation have defied traditional calculations of ROI. With the latest release of TechValidate, we introduced a set of reports and metrics that seek to close the loop on content investments and provide tangible ROI proof.

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Salesforce.com & TechValidate: Getting Your Customer Proof in Front of Your Sales Team

By Steve Norall

As marketers, we are very familiar with the age old challenges of getting the right, high value content in the hands of our sales team so that they can close business. Sales teams want their content at their fingertips and available immediately.

With the latest release of TechValidate, all TechValidate content is directly available within Salesforce.com. That means that the customer proof you create with TechValidate will be immediately leveraged in prospecting and sales activities.

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HP Presentation: How to Build Customer Communities & Engagement

By Steve Norall

Cynthia Hester, Worldwide Reference Lead at HP, gave a great presentation outlining HP’s strategy for building customer communities and engagement as a mean to increase customer referencing and content.

Cynthia discusses some of the results and how they intend to use TechValidate in terms of a broader customer engagement strategy that is underway at HP.

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How HP Creates & Shares Customer Proof Points with Sales Quickly and Easily

By Steve Norall

Cynthia Hester, Worldwide Customer Reference Lead for HP Software, talks about how she has integrated TechValidate into HP’s customer referencing program. She talks specifically on HP’s rationale for using TechValidate, their results to date, and how they plan to use TechValidate going forward.

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