Infographic: The top 5 challenges in creating effective B2B content

Jonathon Wolfe - March 1, 2012

One of our key goals for our recent State of B2B Content Marketing Survey was to discover the top challenges for B2B content marketers. We asked 126 B2B marketers to choose their top obstacles to creating effective content. The top 3 reported issues were:

  1. It takes too much time
  2. It’s too labor intensive
  3. Can’t get customers to talk/go on the record

Other notable findings from the survey:

  • The median time to produce a finished content asset was 5 weeks.
  • 94% of respondents felt the voice of their customers was most effective in convincing prospects to buy.

Here’s an infographic that sums up our findings:

Jonathon Wolfe

Jonathon Wolfe is VP of Product at TechValidate. He leads all aspects of TechValidate product design, functionality, and user experience. You can follow Jon on Twitter at @tv_jon.

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