F5 is highly regarded for its innovative marketing and customer engagement programs. With the firm belief that social proof is one of the most effective types of marketing, F5 became an early adopter of the TechValidate application in 2008.
Over the last four years, F5 has executed a broad range of projects and published hundreds of content assets for product launches, lead generation campaigns, and vertically segmented marketing campaigns. Below are a few highlights from the customer outreach F5 has conducted with TechValidate:
F5 BIG-IP ROI Study (2009)
Use Case: Proof of Financial or Operational Impact
Results: Published 3rd party verified quantitative proof on reductions in OPEX & CAPEX, cost savings and ROI in addition to qualitative proof points. The resulting content was leveraged at the Interop conference.
F5 Service Partner Satisfaction Study (2010)
Use Case: Channel Partner/MSP Sales Enablement
Results: By reaching out to existing service partners, F5 published content that validates their value proposition both for partners and end-users.
F5 BIG-IP Federal Users Survey (2011)
Results: F5 had a strong federal base that was seeing great results with their projects. Yet it was nearly impossible to cite these satisfied customers in typical named reference activities. With TechValidate, F5 gathered over 500 responses from their customers in different federal agencies and published impactful evidence.