How Virtual Iron Uses TechValidate in their Marketing

Steve Norall - April 10, 2009

Virtual Iron

I recently interviewed Susan Roberts, Vice President of Marketing at Virtual Iron, about their usage of TechValidate.  Susan describes how a small marketing team at Virtual Iron uses TechValidate to feed 400 channel partners with tons of fresh customer collateral and prime the sales pump.

How Virtual Iron Uses TechValidate from TechValidate on Vimeo.

In the interview, Susan highlights some key results that they achieved with TechValidate:

  • 24-33% response rate to TechValidate from Virtual Iron customer base.
  • 1800 data points on Virtual Iron customers collected in 3 months
  • 64 new named references found in 3 months
  • 54 customer collateral assets created in less than 3 months

Steve Norall

Steve Norall is CEO and Co-Founder of TechValidate. He brings a wealth of experience in both enterprise marketing and software engineering to TechValidate.

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