I recently interviewed Susan Roberts, Vice President of Marketing at Virtual Iron, about their usage of TechValidate. Susan describes how a small marketing team at Virtual Iron uses TechValidate to feed 400 channel partners with tons of fresh customer collateral and prime the sales pump.
In the interview, Susan highlights some key results that they achieved with TechValidate:
- 24-33% response rate to TechValidate from Virtual Iron customer base.
- 1800 data points on Virtual Iron customers collected in 3 months
- 64 new named references found in 3 months
- 54 customer collateral assets created in less than 3 months