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New Feature Spotlight: Enhanced Research Portal Microsites

Lauren Locke-Paddon - May 3, 2012

9 color schemes

What are TechValidate Research Portals?

TechValidate’s Research Portal capability allows our clients to build engaging, stand-alone customer evidence microsites in just a few minutes.

Research Portals have become popular offers in lead generation and lead nurturing campaigns as a way to present curated collections of TechValidate content paired with vendor-supplied calls to action and links to additional product information, all in a clean, organized design.

TechValidate clients like VMware, F5 and Dell SecureWorks create these highly targeted portals focused on specific industries, verticals, or solution models, and we see other clients co-branding their portals for an easy way to strengthen or launch a partner marketing program.

You can learn more about Research Portals here.

What’s new with Portals?

With an updated design, new content visualization options, and increased design flexibility, portals are a more effective tool than ever to deliver credible customer evidence to your prospects.

1) Two Visualization Styles: Pinboard and Slideshow

 

2) Overall Redesign: Contemporary and Sleek

 

3) 9 Color Schemes to Choose From

9 color schemes

 

4) Easy syndication: Enhanced sharing tools for social media, marketing automation and email

share tools

 

How to Activate Research Portals

A subscription to build an unlimited number of research portals is included in TechValidate’s Enterprise Edition. Please reach out to your dedicated support manager if you have any questions or would like a demo to see how other clients are creating and leveraging portals.


Lauren Locke-Paddon

Lauren Locke-Paddon is the Director of Customer Success at TechValidate. She leads the customer success team with a focus on delivering high-touch consultative support that emphasizes results.

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