This Week in Content Marketing 3/16/12

Lauren Locke-Paddon - March 16, 2012

This Week in Content Marketing

Friday, March 16, 2012: Welcome to our curated recap of the week’s best links relevant to B2B Content Marketing, from all around the Web.

Here are the links:

  1. HubSpot Ready to Pounce as Traditional Marketing Gets “Obliterated”: Marketing is dead. Long live marketingnew marketing
  2. Content Marketing Lessons from the Kony 2012 Campaign: Chances are you saw the Invisible Children video that was posted last week. What you can learn from it including leveraging debate and a strong call to action.Child
  3. What Can You Accomplish in 10 Minutes? (A Lot.): Does it seem like it was just Monday, or maybe even last Friday? Here are some tactical tips to get something done in the next ten
  4. Are Your Content Registration Forms an Entry Point or a Barrier?:New insights on what’s becoming an age-old question.

    red doors

  5. The Content Marketing Challenge: And how B2B marketers are solving for their conundrum.facepalm
  6. Delivering ‘Real Customer Value’: Where B2B Content Marketers Are Headed in 2012:  Are you publishing information or content? Short format content & thought leadership highlighted.crystal ball

Lauren Locke-Paddon

Lauren Locke-Paddon is the Director of Customer Success at TechValidate. She leads the customer success team with a focus on delivering high-touch consultative support that emphasizes results.

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